Steve Yelvington, Digital Strategist for Morris DigitalWorks, comments on his blog on an email I recently sent to members of the American Press Institute's Newspaper Next Taskforce. I wrote, in part, that newspapers should recognize that in the future:
"Video and audio content generation will become a normal product of the papers.
Non-printable media must become more prominent in the future."
In the last 10 years we've seen all three major media (Newspaper, Radio, Television) move parts of their businesses to the Internet. This move to online has required significant changes in the way each of these media do business and the skills they require to do business. The challenge of developing new skills has been particularly drastic for the Radio and Television news providers who have not only been forced to learn how to bring to the Internet the audio or video products that distinguished them from newspapers, but they have also been forced to embrace and learn the art of producing written words -- traditionally the specialty of the newspapers. During the same period of migration to online, the newspapers have largely ignored the challenge of learning the audio and video skills of their "competitors" and have satisfied themselves (although not necessarily their audiences) by simply repurposing their printable content and printable-content generation skills. The newspaper "newsroom" now often hosts editors and writers familiar with the unique requirements of online publishing, but the newspapers' newsrooms are still foreign territory for audio and video producers.
While radio and television producers have been learning to broaden their scope by become printable/readable content generators, the newspapers have avoided this form of growth in their skill sets. The websites of CNN, NPR, CBS, Fox, ABC, etc. are growing into vibrant and exciting multimedia sources of audio, video and written news. The radio and television sites are leading in learning what the "news" site of the future will look like. Radio and Television websites are becoming better "newspapers" than the newspapers'...